'About Japan' webinar series 212: Cross-cultural awareness and the importance of corporate culture

What should EU SMEs know about the Japanese private and business culture when planning or doing business in, or with, Japan?

This webinar focuses on the link between a strategic company plan for business in, or with, Japan, and the cross-cultural differences (business and private) between the home market and Japan.

It aims to provide a high level, yet practical, overview of the points of attention when planning to sell products or services as an EU SME to, or in, Japan. It stresses the importance of understanding and living the differences in the business and private culture between your country of reference and Japan.

To successfully sell products or services as an EU SME, it is essential to be well prepared (have a detailed business plan), understand and embrace the cultural differences (both business and private), to have an USP (Unique Selling Proposition) and to go for the long-term.

“When in Rome, do as the Romans do”.

The webinar is targeted to EU companies who want to start doing business in, or with, Japan, or who want to ameliorate their current business, in particular if their cross-cultural understanding of Japan (business or private) is limited or could do with improvement.

In 40 minutes from your desk, discover:

• That it is essential to be well prepared (have a detailed business plan), understand and embrace the cultural differences (both private and business), to have an USP (Unique Selling Proposition) and to go for the long-term. If any of these four elements is missing, your project or plan with Japan is “at risk”
• The key aspects of the Japanese private and company culture
• A possible method to approach the Japanese market, taking the differences in private and company culture into consideration

Programme:

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speaker: Dave Deruytter, Founder of Trust-Int Consulting, has lived and worked in Japan for 5 years. He has engaged with international people and businesses for over 30 years. Dave is an alumnus of the EU Executive Training program in Japan and a senior consultant in cross-cultural matters.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables