In this webinar we will explore Japan’s B2B marketing landscape and how it differs from other markets, while providing valuable insights for businesses looking to enter or expand in Japan. We’ll cover branding, storytelling, and messaging; buyer committees and the ringisho approval process; content marketing; online and offline lead generation tactics; marketing automation; and account-based marketing. Our speakers are industry experts with extensive experience in Japanese business culture and marketing, and they will share learnings from brands operating in the spaces of technology, manufacturing, telecommunications, finance, healthcare, professional services, and real estate. The webinar will equip participants with the practical knowledge they need to overcome the unique challenges of B2B marketing in Japan.
In 40 minutes from your desk, discover:
Speaker: Sam Bird (COO/ Custom Media) has an extensive career in marketing, both at agencies and in senior in-house marketing roles. He has delivered integrated marcom campaigns across demand generation, marketing automation, performance marketing, digital and social for blue-chip, mid-market and start-up brands in Japan, APAC and the UK.
Jody Pang (CRO/Custom Media) leads Custom Media’s key client engagements and provides marketing consultation to help clients reach their business goals. Fluent in both English and Japanese, Jody has more than 12 years of experience working in Japan. Through thorough research and in-depth analysis, Jody and her team assist international businesses in navigating the Japanese market while keeping their brand identity aligned with other markets.
Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
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