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15-04-2025 | 10:30 - 11:30 CET

What strategic business opportunities does the Japanese chemical industry with a focus on PFAS offer to EU SMEs?

Japan is actively addressing the contamination of Per- and Polyfluoroalkyl Substances (PFAS) in its water, air, soil and broader environment, with a ban of 138 PFAS (PFOA-related substances) taking effect on 10th January 2025.

Japan’s regulatory shift to safer and more sustainable alternatives presents strategic business opportunities for European companies to develop and offer PFAS-free technologies. This strengthens their position in the growing market for chemical safety solutions and environmentally sustainable industrial practices.

This webinar reports the recent market and technology trends in Japan’s chemical industry, with a focus on PFAS, highlighting opportunities and recommendations for European companies doing business in Japan or planning to enter the Japanese market.

The webinar is targeted to European companies seeking to newly develop or strengthen their current positions in Japan’s chemical industry with a focus on PFAS.

In 40 minutes from your desk, discover:

  • Introduction to PFAS
  • Major drivers, trends and challenges
  • Key players
  • Opportunities and recommendations for EU SMEs

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session

Speaker: Yuta Hirose is an expert in strategy, technology and innovation management. He has experience in corporate venture creation and management as well as strategic consulting for corporations and international organizations.  He has been involved in academic research and education and has authored over 20 publications including journal papers, conference papers, reports and articles. He has a PhD in Engineering from the University of Cambridge and also has a MSc in Sustainability Science from the University of Tokyo.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables

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