Export to Japan 14: Setting up a Business in Japan–Representative Office, Branch Office, Subsidiary Companies

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

This is a series of online training which presents the latest market information available in 2020-21 and explain in practical terms the most important things that EU companies should know when exporting to Japan so that the benefits of free trade can become more widely available to EU exporters for the second year of the EU-Japan EPA.

What should you know when setting up a business in Japan?

When a foreign company chooses an agent to import and distribute and sell products in Japan, it is useful to set up a representative office in Japan to oversee its agent(s) and perform supplemental tasks such as market survey, public relations and advertising. When a foreign company establishes a base for business operations in Japan, it may setup a branch office or a subsidiary in the form of joint-stock or limited liability entity. A foreign company may also choose to invest in a joint venture or in equity participation to a Japanese company. Local governments of Japan offer various incentives to foreign companies and foreign-affiliated companies which open an office in regional cities.

This webinar assists EU companies, in particular small- and medium sized enterprises (SMEs), in knowing of various ways to set up a business in Japan and finding a best option to maximize business presence of EU products in Japanese market.

In 30 minutes from your desk, discover the following:

• Representation
• Business Entity –Branch Office, Subsidiary
• Joint Venture and Equity Participation
• Incentives to Set Up a Business in Japan

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Registration deadline: 23 February 2021

Speaker: Chieko Nakabayashi
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

AFTER EVENT INFORMATION