What are the opportunities for the EU SMEs in the Japanese frozen food and ice cream market?

Over time, Japan’s frozen food market is showing a growing trend. However, in 2020, due to COVID-19, there was a volume drop by 3.6%. The retail sector experienced a large increase due to more home cooking, but this was not enough to make up for declining sales within the food service segment.

Japan is largely dependent on imported frozen vegetables. In 2020, 93.8% of totally consumed frozen vegetables were imported. Large exporters are China and Thailand. EU exports of frozen vegetables, although from a low level, is increasing its presence in the market.

The webinar will provide information on recent trends and developments in the frozen food and ice cream market including possibilities for EU SMEs.

The webinar targets Small and medium-sized EU producers of frozen food and ice cream seeking to enter the Japanese market or strengthen their current positions in Japan.

In 40 minutes from your desk, discover the:

• Characteristics of the Japanese frozen food market
• Characteristics of the Japanese ice cream market
• Recent market trends
• Key players
• How to approach the market
• Main opportunities and challenges for EU SMEs

Programme:

•     Introduction
•     Expert’s presentation
•     Q&A Session

Registration deadline: 27 Septembre 2021

Speaker: Mr Maths Lundin, founder of SJC KK, has more than 35 years of experience from working in Japan. Through Sweden Japan Consulting, Mr Lundin is now helping European companies set up business in Japan.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables