Report: Honey Market in Japan

About the Report 

Japan is largely dependent on imports of honey to meet the domestic demand. The self-sufficiency rate is only about 6% (2022). Historically, China has been the leading exporter of honey to Japan. In recent years, however, the volume share to total imports is showing a declining trend and reached 65% in 2022.

Although from a low level, the organic honey segment is expected to further grow, which could offer business opportunities to EU producers. 

The aim of this report is to assess the current status of the Japanese honey market. The report is targeting EU-based small- and mid-sized companies (SMEs) that are producing honey and are seeking to enter the Japanese market or those aiming at strengthening their current positions in Japan. The intended audience for this report also includes other actors in the value chain, such as bottlers and exporters.

About the Expert

Maths Lundin, founder of Sweden Japan Consulting (SJC), has more than 35 years of experience working in Japan in sectors such as home appliances, system kitchens and nanotechnology. He is now working as consultant helping European companies set up business in Japan.

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