This report titled "Opportunities for European Companies on the Japanese Furniture and Home Fashion Market" presents an overview of trends and opportunities on the Japanese furniture and home fashion market, and deliver strategic insight, tactical guidance and real-life examples of how to succeed in this market. This report provides an analysis of the Japanese furniture and home fashion market, including key industry players, current market trends and future direction of the market. Furthermore, it discusses the distribution channels on the Japanese market and gives practical guidance on how to evaluate the different market entry options. Finally, this report presents new ways to rethink strategy and market entry on the Japanese furniture and interior market through different case studies.
About the Expert:
Mr Martin Glisby is trained in strategy and cross-cultural management from Harvard Business School, INSEAD and Copenhagen Business School, and his work has been cited by prominent business leaders and professors on the "Top 50 Business School Professors in the World". Mr Glisby owns Glisby & Associates, a consulting company and acts as trusted advisors to top executives and multinational corporations with special reference to Japan. Click here to access his profile page.
The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information")
Picture: Interior of Japanese Home
Copyright: From public domain.
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
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