Case Study: Italtex: A Romanian SME
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ITALTEX - from ROItaltex is a Romanian manufacturer of accessories for the fashion industry, such as clothing hangers and clips. Aside from their traditional, plastic line of products they are expanding their range with more ecological products. The company’s main customers are currently located in Europe, but they are also targeting the American and Japanese markets.Business: accessories for the fashion industry (e.g. clothes hangers)History in Japan: noneSize in Japan: independent local...