Article: Guidelines for B2B Marketing in Japan
EUBIJ Library & News content
Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - June 2014Guidelines for B2B Marketing in JapanMany export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension or meaning in the Country of the Rising Sun. The interest of Japan Success Stories lays in what they usually showcase, that is, Persistence and Concepts like “Getting to know your Client” or “Adapt and...