Japanese consumers have different appetites and expectations than Europeans. If your product or service is to succeed in Japan, you need to know what is expected of your product(s) and what consumers do not want to see.
Report: Marketing Challenges when targeting the Japanese market
Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.