Report: Tokyo 2020 Games - Identifying Japan Market Entry and Partnership Opportunities for EU SMEs
This report aims to compose a practical Japan entry guide for European SMEs in order to successfully identify and take advantage of business opportunities within the technology sector leading up to the Tokyo 2020 Olympic and Paralympic Games.
Japan seems to be a country hungry to increase sports and the sports industry within Japan. In 2011 it formulated its first ‘Sport basic plan’ that aimed at promoting sports among different age groups, enhancing international exchanges, competitiveness.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.