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Report: The Vegetarian and Vegan market(s) in Japan
This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.
Report: Understanding Japanese Firm Longevity
How do Japanese firms consistently survive and become some of the oldest firms in the world?
Report:Guide on Importers and Wholesale Distributors in Japan (food and wine; ICT; medical devices)
This report from the EU-Japan Centre provides a useful summary on distribution networks in Japan in food and wine, ICT and medical devices sectors.
Selling Through e-Commerce
e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.
Selling Through Intermediaries
If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary. But the choice of such an intermediary should be made with caution, as there are vast differences between the different types of partners you might find.
Soft Drinks
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
Standards
A standard is a measure, a norm, or a model used to evaluate goods or processes. According to the Japanese Standards Association, standards help improve technology and production efficiency and increase public welfare.
Success Story: Formosa Gourmet / SME

Formosa Gourmet – from Portugal

Formosa Gourmet is a gourmet food

Toys & Gadgets

 Latest update: June 2022 

Trade Barriers

Japan and the EU are currently negotiating a free trade agreement aimed at removing many existing trade barriers between the EU and Japan.

Unfair Competition Prevention
Japan’s market economy encourages competition in industry and commerce. The Unfair Competition Prevention Act (UCPA) serves as a means of prohibiting acts which constitute unfair competition.
Webinar 118: The Cheese Market in Japan
29
MAY
2018

What opportunities does the cheese market in Japan offer to EU companies?

10:00 - 11:00
Webinar 157: Electronics Sector in Japan
08
SEP
2020

What opportunities does the Japanese Electronics Sector offer to SMEs in

10:30 - 11:30
Webinar 158: Opportunities for EU Companies in Japan Organic Food and Beverage Market
22
SEP
2020

What does the existing structure of Japan’s organic food and beverage mar

10:30 - 11:30
Webinar 159: Artificial Intelligence in the Japanese Educational Sector
20
OCT
2020

Japan is just beginning a multiple decade effort to transform its economy

15:30 - 16:30
Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)
27
OCT
2020

How can EU SMEs best take advantage of the e-commerce growth during COVID

09:30 - 10:30
Webinar 162: Opportunities in the Computer Games Industry (CANCELLED)
19
JAN
2021

We regret to announce that this webinar has been cancelled until further notice.

14:00 - 15:00
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
FEB
2021

Which consumer groups are the most relevant in the Japanese m

15:00 - 16:00
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
FEB
2021

Do you want strategic insight, tactical guidance and real-life exampl

10:30 - 11:30
Webinar 165: Smart Farming technology in Japan and Opportunities for EU Companies
02
MAR
2021

What business opportunities does the Japanese Smart Farming Technolog

10:30 - 11:30
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