Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

The main purpose of this report is to analyse factors affecting travel of the Japanese citizens to Europe, and present useful recommendations for the representatives of the tourist industry.

Report: Working in Japan as an Expatriate: Step-by-step guide and checklist for future expatriates

This report is prepared for expatriates and human resource staff to secure a smooth transition to Japan.

Report: Working in Japan as an Expatriate: Practical Guidance towards Achieving Assignment Success

This report offers practical guidance to EU-based organisations that are considering investing in expatriate assignments as a means towards exploring and exploiting business opportunities in Japan.

Report: The Olive Oil Market in Japan

This report will provide European SMEs with insights into the opportunities and key success factors for entry into the Japanese olive oil market.

Report: The Market for Biogas Plants in Japan and Opportunities for EU Companies

About the Report

Report: Smart Farming Technology in Japan and Opportunities for EU Companies

This report provides interested European SMEs with a sophisticated insight into the opportunities and key success factors for the Japanese smart farming market.

Report: Japanese Consumers' Behavior (by age and gender)

This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).

Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona

This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

Report: Japan's Circularity

This report gives an overview of Japan's current awareness of circularity and its circular economy policy framework

Report: Artificial Intelligence in the Japanese Educational Sector

Japan is about to spend big on AI for the education sector.

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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.