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What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which areas would be of particular interest for European companies ?In Japan, the Ambient Assisted Living (AAL) concept is not as widely known as in Europe. Some limited projects have been implemented but the governmental funding so far has been limited. As a way to cope with the ageing population, the Japanese government, for instance, has prioritised increased use of robotics technologies for providing care to the...

Obtaining your qualification as a supplier to Japanese governmental organisationsJapanese governmental organisations require their suppliers to qualify before participation in tender procedures. The government uses the qualification system to assess their prospective suppliers’ financial strength and delivery capabilities. With the qualification system, companies are classified according to size and capabilities. This classification system is used to reserve specific tenders for suppliers. This...

How is e-Learning transforming Japan’s educational system?2015 was marked by a merger of two key players in the online language learning space but also in previous years a good amount of change could be seen in Japan's e-Learning / Online Language Learning industry, an industry which is slowly but steadily transforming the country's conservative educational system.While the e-Learning technologies could be seen evolving from CD-ROM to web to mobile, the shift to tablets and smartphones and the...

Your first meeting with JapaneseDid you know that a meeting is like a ceremony for many Japanese companies? The way Japanese run a meeting is very different from the way Europeans run a meeting. This webinar summarises how you can prepare for a meeting with Japanese so that you know what to expect in a meeting with them. The webinar will also cover some tips to navigate through different culture so that you can have a successful meeting which leads to a long-term relationship with a Japanese...

What areas of expertise are valuable for the organising committee in order to create flawless Olympic Games, and how to sell this expertise to the responsible authorities? The next few years will offer exciting opportunities for doing business in Japan with the lucrative market of the 2020 Olympic Games coming at a fast pace. There are plenty of opportunities for EU companies to:Develop their turnover at the Olympic Games ;Grow their reputation, opening possibilities for future mega-sports...

What is the current status of the non-life insurance market in Japan, and what segments of the market could be interesting for European companies?Several foreign insurance companies have entered the Japanese market over the years. In contrast to the life insurance market where foreign companies have a combined market share of about 20%, the corresponding share for foreign non-life insurance companies in Japan is only about 6%. Various challenges have slowed down a stronger presence. The...

Japan is among global leaders in industrial biotechnology and looking for high-tech innovation. How could you participate?Japanese companies have access to advanced technologies, and government programs within public-private partnerships support rapid and broad advances. However, Japan is constantly looking out to introduce fresh science and technology, and ready to partner with foreign technology providers if this is to a mutual benefit. The webinar will provide you with a primer on the state...

Is there a potential for European companies to further expand/enter into the Japanese toy market? New date! (originally was on 22 March)In recent years, the Japanese toy market has changed significantly. In fiscal 2014 ending March 2015, Japan’s toy market witnessed a year-to-year increase by 9%, the best sales in a decade. Business integrations of major players including wholesalers have altered the market landscape. At the same time, the low birth rates as well as other factors are impacting...

What is Japan’s FDI policy and its aim in attracting European investment in Japan? Under the strong leadership of PM Shinzo Abe, Japanese government has been aggressively promoting its inward FDI to attract foreign direct investment. A variety of incentives and support services were introduced, especially for those segments which government tries to grow as the next national industry. This research provides the information on GOJ’s FDI promotion policy, incentive programs and support services...

How have Tokyo Metropolitan Government and other Tokyo 2020 Olympics related organisations organised their procurement? Opportunities related to the Tokyo 2020 Olympics are attracting businesses from all over the world. A variety of organisations are involved in the preparations for the Games, each with their own procurement policies and procedures. In this Webinar we will look at the current state of affairs with regard to procurement practices by organisations such as Tokyo Metropolitan...

What is the current state of the Japanese healthcare market?Through knowledge of the current state of the Japanese healthcare and welfare market combined with insights in Japanese business in general, this webinar will provide a understanding of both the past and future of the Japanese Healthcare sector. From this, participants can shape an understanding of the market’s current practices and pitfalls as well as how to deal with them. This will enable companies to plan their approach to the...

How can EU SMEs become suppliers to the Automobile and Transport Industry in Japan?Traditionally suppliers to Japan’s automobile and transport industries have been domestic companies, however, this is changing, and there are new opportunities for small and medium sized EU companies to enter this market. Since those industries are mostly located in some kind of clusters, it is important to understand the location of those clusters and what opportunities each type of cluster can provide before...

Do you know that some of Europe’s most successful companies in Japan are marketing FMCG goods, either entirely or in part, as part of their overall strategy?FMCG goods are fantastically popular in Japan. Many European companies are already successfully marketing their FMCG goods in Japan and reaping fat profits. It’s not that hard if your company has a plan and follows through on it. This presentation includes tips and techniques to help your company with its Japan FMCG strategy.The webinar was...

With what and when will the combustion engine be replaced in Japan?When will we see the first self-driving cars on the Japanese roads?How will traffic jams be reduced in big cities like Tokyo?In many countries and regions around the world, there is a high pressure to replace the traditional combustion engine with something which is more environmentally friendly. Car manufacturers world wide are trying different solutions. Japanese car manufacturers were very early focusing on hybrid cars, but...

What kind of cultural values in Japanese business etiquette should be understood in depth to conduct successful business relationships in Japan? This work is based on a broader research conducted by the author in Japan as a Visiting Researcher at the Institute of Social Sciences, University of Tokyo. It has two main aims. After presenting the identified cultural values in Japanese business, the author describes some situations where misunderstandings arise and the obstacles that result from...

How do we present and market a European Arts production to Japanese audiences?This report uncovers resident Japanese perceptions of European Visual and Performing Arts events and charts their recent experiences. The structure of our report focuses on a combination of case studies and primary market research. We also conducted in-depth interviews with a number of professionals who have experience either as a producer or as an artist working with Japan. It acts as a guide and practical entry map...

Will human assistant robotics represent the solution to population ageing?When it comes to human assistant robotics Japan is known as leading contributor to its development. The advanced level of technological sophistication, a population that is said to be particularly open to the utilisation of robots for personal care, the growing demand based on societal challenges etc. make Japan a perfect market and partner. As European countries face a similar demographic development they see the same...

What are the characteristics of the Japanese artificial intelligence industry and market?The Japanese government is focusing on artificial intelligence as a key for Japan’s revival as a leading technology nation. Prime Minister Abe is calling for greater use of AI and robotics as part of Japan’s new economic growth strategy. In contrast to the U.S. market, the utilisation of deep learning in AI has not yet reached mainstream in Japan. Recently, Japanese companies have started to look overseas...

How does the tax system in Japan work with regard to consumption tax? Japan’s current consumption tax rate is 8 % and is expected to rise in the coming years, including a system of differentiated tax rates for daily necessities. In a number of aspects such as payment of consumption taxes, filing for returns and withholding of taxes the Japanese system differs from most EU countries. In this seminar, tax expert Ms. Hiroko Koido from TGN Soleil Accounting Firm in Tokyo, will give an outline of the...

How do you successfully navigate through the cultural challenges you face when trying to penetrate the Japanese market?For European companies looking to penetrate the Japanese market there are several cultural factors that can facilitate or dramatically impede your entry into the market. The objectives of this webinar is to review the different challenges you are likely to face and to provide you with tools to be more effective in your work and communication with Japanese partners or clients.The...