Business Culture

'About Japan' webinar series 212: Cross-cultural awareness and the importance of corporate culture
What should EU SMEs know about the Japanese private and business culture when planning or doing business in, or with, Japan?
10:30 - 11:30
'About Japan' webinar series 213: How to Succeed with B2B Marketing in Japan
What are the most effective strategies and tactics for B2B marketing in Japan?
10:30 - 11:30
About Business Culture

As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world.

Article: Why is reporting so important in Japanese companies?

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Business Meeting Protocol

In order to successfully build a network of Japanese colleagues, proper observance of Japanese business protocol is vital, as one significant faux pas could offend your prospective business partners and cost you a lucrative business opportunity.

Cross-Cultural Issues

There are countless cross-cultural issues to be aware of when doing business in Japan. This section provides a very brief overview of certain important issues that you will come across.

Do's & Don'ts

Adapting your professional etiquette to the Japanese business environment may seem like a daunting task! We have therefore provided you with this handy list of "Do's and Dont's" which you can easily memorise for your business dealings with or in Japan.

Lost in Translation

Politeness and formality are characteristic of business communication in Japan. In order to successfully enter the Japanese market, it is vital that you build up good working relationships with your Japanese contacts, partners or suppliers by respecting and following proper business etiquette.

Negotiation Process

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

Presentation: Business Negotiations in Japan
This presentation provides EU Businesses with concrete tools to conduct negotiations with Japanese business partners.
Presentation: Changes in Japanese Business Culture
This presentation provides an overview of recent trends and changes in Japan's business culture.
Presentation: Decision-making Process in Japan
This video explains why it may take a long time for Japanese to make a decision and also suggests tips on what you can do to accelerate a decision-making process.
Presentation: Do’s and Don’ts in the Japanese Business Environment
The objective of this presentation is to provide EU Businesses with concrete examples of do’s and don’ts in the Japanese business environment.
Presentation: Effective Collaboration with the Japanese
This presentation will introduce you to the various cultural and behavioural differences between Japanese and European cultures.
Presentation: The Realities of Business in Japan
This presentation will outline and explain the various distribution channels which are available to you for your business venture in or with Japan.
Report: Cross Cultural Issues
This report titled gives an overview of basic Japanese business etiquette.
Report: Cultural Approach to Dealing with Japanese Business
This report provides with an overview of Japanese business culture with a focus on differences that occur between SMEs and large companies.
Report: Get to Know your Client and Adapt
About the Report

In ‘Get to know your Client and Adapt’, Mr Huysveld focuses on the busi

Report: Smart guide for your first meeting with Japanese

About the Report: 

Report: Sogo Shosha
This report is aimed at EU companies interested in learning about "Sogo Shosha" and the opportunities they present for expanding into the Japanese market.
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