As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world.

In order to successfully build a network of Japanese colleagues, proper observance of Japanese business protocol is vital, as one significant faux pas could offend your prospective business partners and cost you a lucrative business opportunity.

There are countless cross-cultural issues to be aware of when doing business in Japan. This section provides a very brief overview of certain important issues that you will come across.

Adapting your professional etiquette to the Japanese business environment may seem like a daunting task! We have therefore provided you with this handy list of "Do's and Dont's" which you can easily memorise for your business dealings with or in Japan.

Politeness and formality are characteristic of business communication in Japan. In order to successfully enter the Japanese market, it is vital that you build up good working relationships with your Japanese contacts, partners or suppliers by respecting and following proper business etiquette.

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.