Business Culture

'About Japan' webinar series 212: Cross-cultural awareness and the importance of corporate culture
What should EU SMEs know about the Japanese private and business culture when planning or doing business in, or with, Japan?
10:30 - 11:30
'About Japan' webinar series 213: How to Succeed with B2B Marketing in Japan
What are the most effective strategies and tactics for B2B marketing in Japan?
10:30 - 11:30
'About Japan' webinar series 219: Japanese Business Culture- How to influence decision-making processes in Japanese organisations
Do you want strategic insight, tactical guidance and real-life examples of how to influence decision-making processes in Japanese organisations?
10:30 - 11:30
'About Japan' webinar series 222: Japanese Business Culture- Aligning strategy with Japanese counterparts
Do you want strategic insight, tactical guidance and real-life examples of how to influence and align strategy with Japanese business partners?
10:30 - 11:30
'About Japan' webinar series 225: Japanese Business Culture - Techniques for effective virtual communication with Japanese partners

More information coming soon...


10:30 - 11:30
'Cross-Cultural' webinar series 1: Cross-cultural trust building
How do you develop trustful relationship with Japanese clients and partners?
10:30 - 11:30
'Cross-Cultural' webinar series 2: Cross-cultural communication - How to say/read YES and NO?
How do you decode the Japanese ‘YES’ and ‘NO’? What are the keys to lead to the real ‘YES’ with Japanese clients and partners?
10:30 - 11:30
'Cross-Cultural' webinar series 3: How to resolve conflicts with Japanese?
How do you define conflict? How do you deal with it?
10:30 - 11:30
About Business Culture

As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world.

Article: Why is reporting so important in Japanese companies?

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Business Meeting Protocol

In order to successfully build a network of Japanese colleagues, proper observance of Japanese business protocol is vital, as one significant faux pas could offend your prospective business partners and cost you a lucrative business opportunity.

Cross-Cultural Issues

There are countless cross-cultural issues to be aware of when doing business in Japan. This section provides a very brief overview of certain important issues that you will come across.

Do's & Don'ts

Adapting your professional etiquette to the Japanese business environment may seem like a daunting task! We have therefore provided you with this handy list of "Do's and Dont's" which you can easily memorise for your business dealings with or in Japan.

Lost in Translation

Politeness and formality are characteristic of business communication in Japan. In order to successfully enter the Japanese market, it is vital that you build up good working relationships with your Japanese contacts, partners or suppliers by respecting and following proper business etiquette.

Negotiation Process

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

Presentation: Business Negotiations in Japan
This presentation provides EU Businesses with concrete tools to conduct negotiations with Japanese business partners.
Presentation: Changes in Japanese Business Culture
This presentation provides an overview of recent trends and changes in Japan's business culture.
Presentation: Decision-making Process in Japan
This video explains why it may take a long time for Japanese to make a decision and also suggests tips on what you can do to accelerate a decision-making process.
Presentation: Do’s and Don’ts in the Japanese Business Environment
The objective of this presentation is to provide EU Businesses with concrete examples of do’s and don’ts in the Japanese business environment.
Presentation: Effective Collaboration with the Japanese
This presentation will introduce you to the various cultural and behavioural differences between Japanese and European cultures.
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The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
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