Technology-transfer 35: Growing Strong Brands: Valuation Lessons Learned From Industry Leaders
EUBIJ Library & News content
Brands are some of the most valuable intangible assets, helping sustain the growth and market value of industry giants like Apple, Disney and Nike. Creating a strong and sustainable brand requires not just knowledge in marketing, but also an understanding of how brands bring value to a product, service or business. Through case studies and industry data, this webinar will explore the fundamentals of brand valuation and will provide best practices for maintaining and growing brand value...