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Why do you need a marketing strategy in Japan?Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing your products in Japan. Most importantly, Europe occupies a unique place in the people’s mind-set in Japan, and being aware of this and trying to make use of this would put your products on the right track.This webinar is targeted at: EU companies seeking to market their products, goods or services...

How can an EU SME set up a successful business case as a supplier to Japanese government organizations? Although there are still few EU SMEs active in the public procurement market in Japan, there are those that have managed to create a successful business in this market. During this webinar, Mrs. Mitsuse Matsuki-Baltzer, CEO of MB Scientific AB, a Swedish SME developing state-of-the-art instruments for photoelectron spectroscopy and other physics experiments will share her personal experiences...

What’s on in Japan regarding cell technology and gene therapy, and are there partnership opportunities?Japan has managed to establish a highly coordinated national program for cell engineering, not only in R&D, but also for translational activities such as clinical trials, equipment manufacturing and standardization. Still, Japan, as always, is hungry for further innovations. Might it make sense to team up with a pragmatic leader?This webinar is targeted at EU companies seeking to provide...

How can EU IoT manufacturers be successful on the Japanese market?The IoT market in Japan is growing very quickly and will become a dominating part of the ICT industry. This will open up opportunities for EU suppliers, especially in some market segments where Japanese companies are less competitive. In this seminar we shall identify those market segments, discuss the market size and how to enter the market. Japan is said to be a difficult market, however this is not necessarily true, but things...

Are Wearable Technologies causing the next big economic boom in Japan?2014 was a huge year for wearable technology and all major electronic retail stores have opened a corner dedicated to fitness trackers and other types of wearables. This year the pace of product introductions, both aimed at the industrial and consumer market, is further increasing with special glasses, footwear, skin patches, arm wear, watches and so on. These trends have a big impact on e.g. production efficiency improvements...

Is Japan still an attractive market for EU chemical companies?In Japan now, the strong performance of chemical companies has mainly been led by increased exports; from the long-term perspectivethe domestic private demand can be said to be at the plateau stage. Due to the recent depreciation of the yen, it is not easy for European newcomers hampered in terms of costs as well as logistical considerations to enter the Japanese market.In this webinar, the target of analysis is focused on the...

What opportunities exist within Japan's ICT Security sector?The Japanese Information and Communication Technology market has been struggling in recent years but remains interesting: It is very large in volume, advanced in up-to-date technical applications, excited due to great realizations of what is still wishful thinking in other countries, and still full of opportunities.While Japan has been leading the way in various fields, in particular the infrastructure for ubiquitous networking, acting...

What are the entry barriers to Japan’s machinery industry and how should they be dealt with?There are several entry barriers for foreign companies entering into Japan’s machinery industry. Some of them might be considered to be excessive such as extremely high quality requirements. Particular sales activites, habits and distribution channel exist as well. But, the more you understand these barriers and the correct ways managing them, the more successful you will be in Japan’s machinery industry...

What is required in order to trade with Japan and how can this be sustained?This webinar will explain different methods of entering the Japanese market through Japan’s unique "Sogo Shosha" traders, which handle all sorts of products from aircraft to noodles and more. It will serve as a first step and door-opener for those venturing for the first time into the Japanese market, which is still lucrative and which values quality and craftsmanship. It will also be useful for those seeking to expand...

What are your tax obligations when starting your business in Japan?The number of foreign businesses entering the Japanese market is increasing and similarly the number of foreign businesses who wish to establish a branch or subsidiary in Japan is on the rise as well. When planning to conduct business in Japan by building a base there such as a branch office or subsidiary, no matter what the business customs are, it is also necessary to gain knowledge of the taxation practices. As taxation...

How can a company secure credits in doing a business in Japan? Rules upon international trade transactions are governed by Incoterms of the International Chamber of Commerce. On the other hand, domestic business and commercial transactions in Japan are governed by Japanese laws and statutes. In making business transactions, management of credits and liabilities are one of the most essential factors needed to successfully operate a business. No matter how successful a company is in sales...

Who are the key players in Japanese bioinformatics and computational biology, and what might be entry points for my product to explore market opportunities? As Japan is strong both in computer hardware and in the biosciences, it is no surprise that bioinformatics have played an ever-increasing role in Japanese life science research and its industrial applications, e. g., in the pharmaceutical industry. The advent of “big data” programs such as the MegaBank project directed towards individualized...

What are the recent trend of ICT business in Japan?This webinar will provide analyses on Japan’s ICT Industry. Its main objective is to provide an overview of the ICT Industry in Japan, including market analysis, key trends, prospects, cluster mapping and case studies. This webinar is targeted at EU companies seeking growth opportunities in Japan's ICT MarketWhat you will learn during this webinar?In 40 minutes from your desk, learn about:The recent recovery of Japan's ICT market,3 key trends in...

Why has BSA (Business Software Alliances) rated Japan as the #1 market in the world for Cloud Computing and Big Data Management, and in the same time JETRO (Japan External Trade Organisation) stated that Cloud Computing and Big Data Management is 2 out of 3 most interesting growth areas in Japan’s ICT industry?JETRO (Japan External Trade Organisation) has identified Cloud Computing and Big Data Management as 2 out of the 3 most promising future areas in the Japanese ICT industry. BSA has...

What do I have to keep in mind regarding the export of food packaging materials to Japan?As in other developed countries, the production and consumption of food is separated. A large variety of processed foods is available. To ensure a safe and hygienic transport from producer to consumer, packaging is necessary. This webinar explores the ongoing trends and peculiarities of Japan’s markets for food and food packaging. One section of the webinar explains food safety and traceability measures in...

What are the peculiarities and trends of e-commerce in Japan? What are the (service) expectations of Japanese consumers and who are the dominating players on the market?Due to the high diffusion rate of (mobile) internet and an extraordinary interest in new technical opportunities, shopping online has become part of everyday life in Japan. Although many Japanese consumers had been reluctant in the initial phase of e-commerce, sales volumes of the whole sector as well as spending per capita are...

What do I need to know about the Japanese biotechnology market and biotechnology clusters?The Japanese government recognizes that biotechnology is an important driver of economic growth, which is reflected in both the national and regional government supported domestic biotechnology-related initiatives and their global development. One of the initiatives supporting this policy are the biotech clusters, with each cluster having its own characteristics and focus sector. For EU biotechnology...

MORE INFORMATION COMING SOON!ProgrammeIntroductionExpert’s presentationQ&A SessionConclusionSpeaker: Peter VAN DER WEEEN, Co-Founder/CTO, Akoni KK (IT and Business Consulting for Japan)Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

What Japanese food should I import to the EU? Japanese food has globally become a popular choice on eat-out occasions and Europe is in particular becoming a prospective market for premium Japanese food. For European companies to seize this business opportunity, the author gathered credible market information and presents basic facts on Japanese food from health, geographical and conventional aspects. By participating in this webinar, you will be able to answer (1) what Japanese food really is;...

What do I need to know about the Japanese alcoholic beverages market, in order to plan a successful market entry? The Japanese alcoholic beverages has some peculiarities which companies, interested in entering the Japanese market, should know about. In order to plan a successful market entry the EU company should understand the specific regulations/legislation, the labelling/packaging requirements, the import procedures, the distribution channels, tariffs and taxes and issues when importing...